Clik here to view.
Someone asked a marketer whether he is a proud Indian…
Finally its India’s 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an opportunity to learn – An opportunity to learn about a different breed...
View ArticleClik here to view.
Why is everyone going gaga over Raghuram Rajan ?
Raguram Rajan has taken over from Subbaro as the Governer of the Reserve Bank fo India. But did you know why is India going gaga over him.. atleast the media is…. Simply because this man is too good to...
View ArticleClik here to view.
MBA Fresher Hiring to boost in 2015 – What B-Schools students should do?
A steady growth in hiring of MBA graduates is expected in 2015. Thanks to a forward-looking government at the centre and the majority support with them. Not only local, but global hiring trend is...
View ArticleClik here to view.
Product Strategies for Rural Market – Indian Perspective
Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is by carefully identifying gaps in the rural market and crafting...
View ArticleClik here to view.
GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?
Background of GST (Goods and Services Tax) GST has been proposed in the Indian Parliament few months back and economists are deep diving to study its implications and feasibility of implementation...
View ArticleDisadvantages of GST Implementation in India
The Indian parliament gave a unanimous decision on implementation of GST (Goods & Services Tax) in India from the coming financial year FY 17-18. Undoubtedly this move is historic in the history of...
View ArticleSomeone asked a marketer whether he is a proud Indian…
Finally its India’s 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an opportunity to learn – An opportunity to learn about a different breed...
View ArticleClik here to view.
TV Viewership in India – March 2017 – BARC Broadcast India Survey
Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The TV viewership showed increase across all...
View ArticleLoan Waiver Not a Solution to India's Agriculture Problem
The deaths of five farmers in Madhya Pradesh has brought India’s Agriculture Problem once again to the editors desk across all forms of media. While the latest incident may have got the much needed...
View ArticleSpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines
SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay in payment of statuary dues – Service...
View ArticleClik here to view.
Effect of Jio on Indian Telecom Industry Landscape
Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in the country. Revenue models have been shattered, existing...
View ArticleClik here to view.
Mobile Market Share in India – Dec 2017
India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month. A major chunk of the market also goes unidentified and...
View ArticleClik here to view.
Indian Retail Market Size – Organised Vs Unorganised
Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by a lot of products and services. Unlike developed markets,...
View ArticleClik here to view.
New TRAI DTH rules might only bring a paradox of choice
TRAI has recently directed DTH operators to comply with a new set of rules and regulations across all their existing consumers aiming to bring more clarity on pricing. The ARPU of DTH operators has...
View ArticleWhich companies might see increasing consumption in Coronavirus Outbreak?
The Coronavirus outbreak has hit the planet like a wrecking ball. Testing all aspects of human existence, the Covid-19 has hit 100+ countries and has been declared a pandemic by WHO. All countries have...
View Article